Who We Are

With over 30 years recruiting experience we are proud of our reputation as a professional, caring organisation who has developed long term relationships with clients, candidates and our employees.

Our beginnings in Business Support were a strong foundation for the Alpha we are today which is a multi-brand, broad capability professional staffing and consulting services company.  Our brands have enviable reputations in their sectors and include our core brand Alpha Recruitment, and specialist brands Triangle Recruitment, Project Plus, Healthwise Personnel, Source HR & Recruitment and The Johnson Group.

We are 100% New Zealand owned, and have recently been confirmed as one of New Zealand's "large" recruiters.  Our relatively flat structure means that we are able to move flexibly and quickly to meet the needs of our clients, and our scale and special divisions mean that there is a wide capability available from a single point of contact for those clients. 

As suppliers to Government through the All of Government recruitment services agreement, Alpha and it's divisions are determined to provide amazing value for large and small Public Sector organisations. Our business in this market has grown quarter after quarter.


Our Core Values

These are the values that we live by. They mean something to us and guide us in our relationships with others:

Being professional, showing integrity, and being honest in our dealings with each other, our clients, and our candidates. We believe that building trust is crucial in our role of intermediary between our clients and candidates. Professionalism, integrity and honesty are key components of trust building and we encourage our people to maintain their professionalism, even when events are conspiring against them, show integrity in their dealings with all parties, and to be honest to the fullest extent possible in this industry where not everything is shareable.

Doing the right thing. This value underpins our belief that we need to act in a manner which rewards the building of long term relationships rather than focusing on short term gain. Sometimes the right thing has no inherent or immediate benefit to Alpha. Sometimes it actually costs us in the short term, but the fact that we have built and maintained long term relationships with very large clients, have candidates return to us time after time, or temps that really love working for Alpha, shows how well we do this.

Embracing innovation. Our investment in our own CRM configuration started Alpha on the path of continuous application development and we have been able to remain close to or ahead of market leaders in online technology including a comprehensive online client portal. Our willingness and ability to design new processes and tools has enabled us to offer flexible and innovative solutions to both clients and candidates and our business has grown as a result.

Having a high level of personal interaction. We know that self service technology and Artificial Intelligence are entering our industry at pace and we continue to evolve our own online capability to take advantage of these tools however wherever possible the preference is to meet with clients to pick up a job brief, talk directly to our candidates and clients rather than only communicating through email or text, and respond to a person rather than a company.

Working collaboratively internally and externally. We encourage the sharing of information, candidates and even contract resources between our various divisions.  While individuals are rewarded for great performance we know that it is the work of the team that enables all of us to shine.



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    Awards We’ve Won

    • We’ve been consistent section winners of Seek’s annual SARA awards since 2004 and have been voted a SARA Legend.
    • Finalists in the NZ EEO Trust Diversity Awards
    • Best Employer at the Newmarket Business Association awards.
    • Finalists in the Westpac Auckland Business Awards for Strategy & Planning.

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    Community Involvement

    As part of our company values and commitments our team is involved with several community activities throughout the year to help the less advantaged. This includes partnering with Ronald McDonald House and The Radio Network Special Children's Christmas Party to give back to our communities.